Explore how brands, retailers, and researchers are adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.
In the constant evolution of social media, today’s best practices may well be outdated by tomorrow. With audiences expecting authenticity from their favorite brands and creators, new platforms coming...
It’s time to get more strategic and aggressive with revenue growth – make it more efficient, profitable, and sustainable. Join 50+ industry innovators, connect with other agency leaders, and leave with...
Data + AI Summit speakers include leading experts, researchers and open source contributors — from Databricks and across the data and AI community
Connect with event, marketing, and hospitality professionals for unparalleled inspiration
AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions,...
The Marketing Effectiveness Accelerator is the only event dedicated exclusively to attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present empirically grounded case studies...