Marketing Effectiveness Accelerator

The Marketing Effectiveness Accelerator is the only event dedicated exclusively to attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present empirically grounded case studies that demonstrate how leading brands are solving today’s toughest challenges, such as: -Unlocking brand equity to fuel long-term sales growth -Cross-channel creative optimization that drives impact at scale -A unified model combining attribution and clickstream data for sharper journey predictions -Next-gen MMM implementations revealing nine-figure revenue potential and ROI lifts -Breakthrough auction design boosting commerce media profitability -Automated measurement delivering detailed ROIs in just five weeks This gathering will accelerate innovation, deepen scientific understanding, and mobilize the industry toward best practices. B2C and B2B marketers from across industries will exchange client-tested experiences, share fresh perspectives, and explore next-generation techniques—from AI-powered attribution to retail media MMM—that are redefining marketing effectiveness.