ANA Masters of Data Conference

As data and artificial intelligence redefine marketing, the ANA Masters of Data Conference convenes senior marketing and data executives to explore how innovation and intelligence drive responsible business growth. Designed for marketers, analysts, and leaders seeking to unlock data’s full potential, the conference delivers strategies to modernize measurement, strengthen brand trust, and lead confidently in the age of AI. Attendees will gain practical insights into modernizing marketing mix modeling (MMM 4.0), advancing all-party data collaboration, elevating data science in marketing, closing the analytics skills gap, and driving B2B data innovation. The program features hands-on workshops, real-world brand case studies, and keynote sessions showcasing how data and AI create measurable impact across industries.