Planning & Buying Insider Summit

Media planning has always been about finding connection in complexity, but today’s ecosystem is testing that skill like never before. With AI reshaping workflows, traditional search losing ground to agentic discovery, and audiences scattering across creators and nascent platforms, planners are rewriting the playbook in real time. From designing full-funnel strategies that unite brand and performance, to operationalizing test-and-learn frameworks across emerging channels, to anchoring campaigns around cultural and sporting moments that command mass attention, the craft of planning is an unending exercise in agility. Join us as we explore how the industry’s most forward-thinking planners are building smarter, faster, and more connected strategies in a fractured and fragmented media landscape.