Brand Insider Summit: CPG

A slow, cautious approach will inevitably leave brands on the fringe of the party. And contrary to Hollywood’s storylines, wallflowers will not win the day. Attention is our most treasured currency and CPG brands are in a constant contest to earn it. But the landscape is challenging to navigate. The lines between brand and performance have blurred. Media is fragmented, our data is scattered. Consumer loyalty is fleeting. And yet, the opportunity has never been greater for marketers who are able to think disruptively and react swiftly to shifts in consumer behavior.