IAB PlayFronts

Gaming has rapidly become one of the most influential consumer markets, with players dedicating hours each week to their favorite titles. For brands seeking to engage the next generation of consumers, understanding how to connect with this highly immersive audience is critical. At the 2026 IAB PlayFronts, the worlds of gaming and advertising intersect, and you’ll gain the insights, tools, and connections necessary to navigate this fast-evolving space.

This is your chance to stay ahead of the curve and position your brand at the confluence of gaming, technology, and culture—one of the most dynamic and innovative sectors today.