Night of Networking Unplugged: Winning in Social Media – What Works Now

Social media isn’t just a place to post anymore. It’s where brands seek attention, culture, and customers every day, and it’s becoming the most competitive arena in modern marketing. Add AI into the mix, and the landscape starts to feel like the wild, wild west: platforms are constantly shifting, new ones pop up overnight, and content is being created faster than ever.

So where should brands place their bets?

At Night of Networking Unplugged Detroit, brand leaders will share how they’re navigating this increasingly fragmented and fast-moving ecosystem. From deciding which platforms drive which outcomes to balancing creator partnerships with the audiences they’ve carefully curated, we’ll unpack how leading brands show up without losing authenticity and clarity.